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Email may not be the latest or trendiest way to communicate, but it continues to dominate business communication. In , 3. By , the number could hit 4. And even as social media marketing thrives, the benefits of email marketing remain. Email marketing also excels at customer retention and revenue, primarily when you use best practices for email marketing.
Understanding email etiquette — and avoiding embarrassing email blunders — is essential. Primary recipients are more directly affected by the email and are typically expected to respond or take action.
For CC recipients, on the other hand, responding and acting are generally optional. The key purpose of the CC field is to simply keep someone in the loop. For instance, if you ask your copywriter to make a decision that will influence your graphic designer, it would be appropriate to CC the designer in the email.
BCC is most commonly used for mass emails and messages to email subscribers. It protects recipients' privacy by hiding their email addresses from other recipients whom they do not know. Additionally, the email has a cleaner and more personal look without a long list of recipients.
Use a CC email when you want the email list to be visible to all recipients, and you want everyone to be included in the rest of the thread. Here are a few specific uses for CC:.
Here are a few specific uses for BCC:. You need to send an important update to the designer. The update could potentially impact the project timeline, thus affecting the other people involved. If your boss asks you to accomplish a task such as obtaining information from a partner organization, you can CC your boss in the email.
The email will go to a list that includes all event attendees. In this case, you should use BCC to protect the privacy of your attendees. Or, perhaps a client has been harassing you. You tell your boss about the situation, and they ask you to BCC them on future communication so they can observe your interactions with the client. A similar scenario could happen if a coworker is behaving inappropriately. It can seem shady and potentially lead to workplace tension.
CC makes your email list visible to all recipients and loops everyone into an ongoing thread. Digital marketing can accelerate your business, but it can also be overwhelming. Let our experts walk you through the basics — including 6 strategies you can implement and how to decide which one to tackle first. Easily save this file to your computer or print it using the link below. You will also receive an email with your download. The Motley Fool has a Disclosure Policy.
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Mozilla Fights Double Standard. Connect to a Hidden Wi-Fi Network. Change the Size of the Touch Keyboard. Check Bluetooth Device Battery Life. On the other hand, the CC field is for those recipients who are receiving the email as a courtesy or so that they are kept in the loop. As the email addresses mentioned in the BCC field stay private and hidden, here are some examples where you can use BCC to your own advantage.
The CC field allows you to send a copy of the email with any recipient of your choice. In most cases, the CC field is used to keep someone in the loop, or to share the same email with them. This is a quick-fire way to clutter your inbox. If the email has attachments, copies of those attachments are created and delivered to every recipient mentioned in the TO and CC fields.
Imagine how much storage space is wasted this way. So what are the alternatives to CC in email? A great way to avoid the clutter that is generated by using CC within your team is to switch to Spark for Teams.
Spark is an incredible email client that allows you to share an email with your teammates without creating an additional copy.
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